Question: Because services are it is often difficult for marketers to convey the benefits to consumers. heterogeneous inseparable intangible perishable substantial When marketers state that services

Because services are it is often difficult for marketers to convey the benefits to consumers.
heterogeneous
inseparable
intangible
perishable
substantial
When marketers state that services are another or from one service provider to another.
, they are referring to the fact that services are not always of the same quality from one time period to
intangible
inseparable
heterogeneous
perishable
viable
Because services are it is often difficult for marketers to convey

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