Because when to make a strategic move can be just as important as what move to make, a company's best option with respect to timing is Copyright by Glo-Bus Software, Inc. Copying, distributing, or 3rd party website posting isexpressly prohibited and constitutes copyright violation. to be a late mover (because first-mover disadvantages usually overwhelm first-mover advantages). to carefully weigh the first-mover advantages against the first-mover disadvantages and act accordingly. to be a fast follower. to be the first mover. to be the last-mover--playing catch-up is usually fairly easily and nearly always much cheaper than any other option