________ becomes more important as competition increases. With this type of advertising, a company's objective is to build selective demand

A) Institutional advertising B) Informative advertising C) Reminder advertising D) Not-for-profit advertising E) Persuasive advertising

3 ) A company decides on its promotion budget by using four common methods to set the total budget for advertising. What are two of these methods? A) the affordable method, the integrated method B) the percentage-of-sales method, the integrated method C) the integrated method, objective-task method D) the integrated method, the competitive-parity method E) the objective-and-task method, affordable method

4 Which method of setting an advertising budget is based on analyzing competitors' spending? A) affordable method B) percentage-of-sales method C) competitive-parity method D) objective-and-task method E) integrated method

5 For many years, ________ have dominated the media mix used by national advertisers. A) radio and television B) television and magazines C) direct mail and billboards D) radio and digital media E) newspapers and direct mail

6 Advertising is the most directly persuasive communications vehicle. T/F