All of the following are a part of salesforce automation systems EXCEPT:

Select one:

a.  time-and-duty analysis software

b.  customer-contact and relationship management software

c.  laptop computers

d.  webcams for videoconferencing

e.  smart phones

Michael works for a firm that manufactures consumer goods. He is responsible for all the promotions of the firm. This includes advertising, sales promotion, publicity releases, events, etc., that are delivered over time to a brand's targeted customers and prospects with the ultimate goal of influencing or directly affecting their behavior. Michael is performing ____.

Select one:

a. 

marketing communications 

b. 

integrated marketing communications (IMC)

c. 

integrated marketing (IM)

d. 

integrated promotion management (IPM)

e. 

promotion marketing (PM)

Zhi Ruo's firm invented a product that cleans painted walls without removing paint.  What is the most likely type of advertising her company will use?

Select one:

a.  reminder advertising

b.  comparative advertising

c.  developmental advertising

d.  informative advertising

e.  persuasive advertising

A company uses a social media site for professionals such as LinkedIn. It wishes to increase the company's presence by publishing and sharing content to gain followers. This is an example of _________

Select one:

a. sales promotion

b. content marketing

c. objective advertising

d. integrated marketing communications

e. personal selling

Which of the following is NOT a problem associated with the poor selection of salespeople?

Select one:

a. lower sales volumes

b.  less office support

c. lower salesforce productivity

d. costly turnover of sales staff

e. disrupted customer relationships

Ads for sports shoes often show in imagined settings with the athletes performing impossible skills. This is an example of what type of execution?

Select one:

a. mood or image 

b. iconic

c. lifestyle 

d. fantasy 

e. personality

Firms often have tools which informs a salesperson which customers and prospects to see during the next 12 months and when, as well as which activities to carry out. These are called____________?

Select one:

a.  positive incentives plan

b.  sales quota plan

c.  salesforce automation system

d.  time-and-duty analysis

e.  annual call plan

Which of the following is NOT a disadvantage of advertising?

Select one:

a. adds to the cost of production 

b. can lead to a price war

c. can reach dispersed populations

d. promotes unnecessary consumption

e. leads to unequal competition

 ________ becomes more important as competition increases. The company's objective is to build selective demand.

Select one:

a. Reminder-oriented advertising

b.  POP promotion advertising

c.  Patronage advertising

d.  Persuasive advertising

e.  Informative advertising

Fitbit promotes its product as supporting a fit and healthy lifestyle, while Cartier stresses luxury and status. These are all examples of ________ appeals.

Select one:

a. enchanting

b. creative

c.  distinctive

d. meaningful

e.  entertaining

According to marketers, all of these are important decisions during the process of developing an advertising EXCEPT?

Select one:

a.  selecting a target market

b.  setting advertising objectives

c.  deciding on a target market

d.  setting the advertising budget

e.  developing advertising strategies

IMC has developed mainly because:

Select one:

a. the Internet

b. the demands of shareholders

c. increasingly little difference between products

d. a more collaborative approach to strategy

e. the move towards functional marketing

If a firm sets the advertising budget, starting with total revenues, minus operating expenses and capital outlays, and then transfers some portion of the remaining funds to advertising., this is called:

Select one:

a.  objective-and-task

b.  moving-average

c.  affordable

d.  competitive-parity

e. percentage-of-sales

Answer rating: 100% (QA)

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