Bee$$s Wrap is an inspiring e$-$commerce business that produces sustainable food wrap made from organic cotton and beeswax. Their slogan is "That's a wrap on single use plastic". Bee's Wrap is an outlier and very unique in a market of foil and plastic wrap. By creating a very unique product, they are pursuing a $\_\_\_\_\_\_\_\_$ strategy.

Differentiation

Cost$-$leadership

Focus

Retrenchment