Question: Bee s Wrap is an inspiring e - commerce business that produces sustainable food wrap made from organic cotton and beeswax. Their slogan is That's

Bee

s Wrap is an inspiring e

-

commerce business that produces sustainable food wrap made from organic cotton and beeswax. Their slogan is "That's a wrap on single use plastic". Bee's Wrap is an outlier and very unique in a market of foil and plastic wrap. By creating a very unique product, they are pursuing a

________

strategy.

Differentiation

Cost

-

leadership

Focus

Retrenchment

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