Before attempting the$$ exercise, click here LOADING... to read the De$$ Mar's Product Strategy case study.

Which of the following best represents De$$ Mar's approach to competitive$$ advantage?

A$.$

Location$($convenient$)$

B$.$

Product development speed

C$.$

Differentiation$($better$)$

D$.$

Cost leadership$($cheaper$)$

Part $2$

What is the most important component to De$$ Mar's product$$ design?

A$.$

The tangible elementslong dash$$quality components

B$.$

The$$ always$-$available elementlong dash$$response

C$.$

The personnellong dash$$friendly and courteous

D$.$

A combination of the above three.

Part $3$

De Mar has acheived success by

A$.$

scheduling of service calls to minimize required labor hours.

B$.$

providing a$$ superior, but$$ expensive, service.

C$.$

providing$$ low$-$cost responsive service.

D$.$

exceptional development of and collaboration with its supply chain.