Question: Before beginning this assignment, you must carefully read the Concept of the Marketing Mix writing by NEIL H. BORDEN Harvard Business School Now, write an

Before beginning this assignment, you must carefully read the "Concept of the Marketing Mix" writing by NEIL H. BORDEN Harvard Business School

Now, write an accurate, complete, verifiable, and succinct 3-page article review. Use Turabian format, include an introduction and conclusion, and answer the following questions:

What are the three most important considerations for marketing any product (good or service)?

What is the impact on market share for any product of each of those three considerations?

What is the impact on any products price of each of those three considerations?

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