Question: Before beginning this discussion, make sure to read the Crocs case on pages 587589. As you read the case, pay attention to their business structure
Before beginning this discussion, make sure to read the Crocs case on pages 587589. As you read the case, pay attention to their business structure and strategy. Pay particular attention to their IT strategy and implementation.
Now, start a discussion using one of the following companies. Note that I have provided you links to get an overview of each company so that you can see their business model. You might also consider taking a look at their financial statements.
- Amazon, https://en.wikipedia.org/wiki/Amazon_(company) (Links to an external site.) is much more than a book seller. They operate around the world. They have a multi-level sales strategy (business-to-consumer, business-to-business, and consumer-to-business).
- Samsung, https://en.wikipedia.org/wiki/Samsung (Links to an external site.) is incorporated in South Korea. The company has numerous subsidiaries and affiliated businesses. The company has faced financial scandals, fought antitrust lawsuits, and been accused of viral false marketing. And dont forget the problems with the latest Galaxy Note.
- We have talked about IBM, https://en.wikipedia.org/wiki/IBM (Links to an external site.) throughout this course. And they are a much different company today than they once were. They have moved from producing mainframe computers into servers, the cloud and mobile.
Your initial post should summarize the one of the companys operations and their international business strategy. Consider discussing the following:
- Compare the challenges faced by the company that you select.
- Propose what their business model might look like in the future and how that business model differs from their business today.
- What are the globalization issues that they face? Which ones have they successfully solved?
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