Before beginning this exercise, you will need to read the Robin Hood case. Although this case draws from various parts of the textbook it will be most helpful to review Chapters 2, 4, and 10.

The following questions will be covered in this exercise:

• What problems does Robin Hood have? What issues need to be addressed? Does Robin Hood and the Merry Men need a new mission? New objectives? A new strategy?
• What strategic options does Robin Hood have? Is continuing with the present strategy an option or is the present strategy obsolete?
• Does it make sense to impose a fixed transit tax to counter the decline in revenues?
• What about expanding the bands operations outside of Sherwood Forest as a way of rejuvenating revenues and cash flows?
• Why not try to end the campaign by killing the Sheriff?
• What are the pros and cons of accepting the offer of the barons to assist in securing King Richards release from prison?
• What action plan would you recommend to Robin? How should Robin implement the recommended plan? What action steps will need to be taken to make the recommended strategy work successfully?

What action plan would you recommend to Robin? How should Robin implement the recommended plan? What action steps will need to be taken to make the recommended strategy work successfully?

There are spaces for up to six action recommendations and supporting justifications. Each recommended action must be supported with convincing, analysis-based justifications founded on the relevant concepts and tools that apply to this case.

A

B.

C.

D.

E.

F.