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Robin Hood

Before beginning this exercise, you will need to read the Robin Hood case. Although this case draws from various parts of the textbook it will be most helpful to review Chapters 2, 4, and 10.

The following questions will be covered in this exercise:

What problems does Robin Hood have? What issues need to be addressed? Does Robin Hood and the Merry Men need a new mission? New objectives? A new strategy?

What strategic options does Robin Hood have? Is continuing with the present strategy an option or is the present strategy obsolete?

Does it make sense to impose a fixed transit tax to counter the decline in revenues?

What about expanding the bands operations outside of Sherwood Forest as a way of rejuvenating revenues and cash flows?

Why not try to end the campaign by killing the Sheriff?

What are the pros and cons of accepting the offer of the barons to assist in securing King Richards release from prison?

What action plan would you recommend to Robin? How should Robin implement the recommended plan? What action steps will need to be taken to make the recommended strategy work successfully?

What about expanding the bands operations outside of Sherwood forest as a way of rejuvenating revenues and cash flows?

For this question, assume that Robin Hood has decided to expand operations to the north, south, east, and west of Sherwood Forest.

For each of the statements below, indicate yes if it is a likely outcome of geographic expansion, and no if it is not a likely outcome.

a. It is unlikely that revenues would increase.

(Click to select) Yes No

b. It would help thwart the efforts of rich travelers to use routes circumventing Sherwood Forest.

(Click to select) Yes No

c. Maintaining financial controls of all geographic units should not prove particularly challenging.

(Click to select) Yes No

d. It would help capitalize on the increasing size of the organization and provide jobs for the new recruits coming in.

(Click to select) Yes No

e. Robin Hood would have little difficulty in continuing to operate on a centralized basis and in maintaining his position as a strong leader.

(Click to select) Yes No

f. It would require significant changes in organizational structure and lines of authority.

(Click to select) Yes No

g. It would accelerate the strengthening of the Sheriffs forces and get Prince Johns attention, since Robin Hoods activities would be seen as an even bigger threat than currently.

(Click to select) Yes No