Question: Before developing a Strategic Plan, a Situational Analysis is required to be done. Read and analyze the following scenario on Toyota, and conduct a SWOT
Before developing a Strategic Plan, a Situational Analysis is required to be done. Read and analyze the following scenario on Toyota, and conduct a SWOT Analysis for the same. Provide one Strength and one Weakness from the scenario below.
Toyota: The Renowned Car Maker
New investment by Toyota in factories in the US and China saw 2005 profits rise, against the worldwide motor industry trend. Net profits rose 0.8% while sales were 7.3% higher. Commentators argue that this is because the company has the right mix of products for the markets that it serves. Being big has its own concerns. The World market for cars is in a condition of oversupply and so car manufacturers need to make sure that it is their models that consumers want. Lexus and Toyota now have a reputation for manufacturing environmentally friendly vehicles. Rocketing oil prices have seen sales of the new hybrid vehicles increase. Product recalls are always a concern for vehicle manufacturers. In 2005 the company had to recall 88000 sports utility vehicles and pick-up trucks due to faulty front suspension systems.
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
