Before developing a Strategic Plan, a Situational Analysis is required to be done, Read and analyze the following scenario on Emirates Airlines, and conduct a SWOT Analysis for the same. Provide two Opportunities and two Threats from the scenario below Emirates Airlines Emirates currently flies to over 158 destinations in more than 85 countries around the world. The airline has more than 269 aircraft and flies to destinations in six continents. Emirates witnessed a sloth in demand in the last few years in the USA after years of growth. The airline has announced it would slash capacity on its routes from Dubai to Boston, Los Angeles, Seattle, Fort Lauderdale, and Orlando Though Emirates serves more than 158 destinations, it can still pursue further international expansion strategy. Once the US market bounces back, it should expand in the USA by resuming double daily flights from some larger U.S. cities, or by connecting new markets to Dubai. Likewise, as the demand for convenient and affordable travelling is on the rise, the idea of introducing a subsidiary budget airfine could be worth exploring, Emergence and performance of airlines such as Etihad, Qatar Airways, and Turkish Airlines can affect its business. Likewise, diplomatic political , or economic turmoil may also slowdown the business of the airline. However, these macro environmental factors are not unique to Emirates only. They can impact on any business regardless of their identities, America's three major domestic airlines - American, Delta, and United have been campaigning for restrictions on the routes and destinations foreign carriers eg. Emirates, Etihad, and Qatar can fly into the US. Paragraph B 1