Question: Before developing their marketing plans, marketers need to study consumer markets and consumer behavior. In analyzing consumer markets and consumer behavior, firms need to research

Before developing their marketing plans, marketers need to study consumer markets and consumer behavior. In analyzing consumer markets and consumer behavior, firms need to research who constitutes the market (occupants), what the market buys (objects), why the market buys (objectives), who participates in the buying (organizations), how the market buys (operations), when the market buys (occasions), and where the market buys (outlets). Explain.

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