Question: Explain the folllwing statement with proper analysis and also suggest some marketing strategies based on the statement: Before developing their marketing plans, marketers need to

Explain the folllwing statement with proper analysis and also suggest some marketing strategies based on the statement:
Before developing their marketing plans, marketers need to study
consumer markets and consumer behaviour. In analysing consumer markets, firms
need to research who constitutes the market (occupants), what the market buys
(objects), why the market buys (objectives), who participates in the buying
(organisations), how the market buys (operations), when the market buys
(occasions), and where the market buys (outlets).

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