Question: Before engaging in the discussions each week, please read / view all of the readings and resources provided in the unit. Record yourself on your

Before engaging in the discussions each week, please read/view all of the readings and resources provided in the unit.
Record yourself on your computers webcam, your cell phone, or other device answering the following questions:
Consider the buying process of the average consumer to that of a company buyer.
What strikes you as similarities in their motivations?
What are obvious differences in their motivations?
As a marketer, explain which process is most predictable and why.

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