Question: Before engaging in the discussions each week, please read/view all of the readings and resources provided in the unit. Core Input Instructions (two full paragraphs

Before engaging in the discussions each week, please read/view all of the readings and resources provided in the unit. Core Input Instructions (two full paragraphs due by 11:59pm on Wednesday). You have been tasked with promoting memberships in a 24-hour gym. o Part of your task is to target both the Consumer and the Business markets. How will you market the gym based on the different decision processes, needs and tendencies of each market? o Pick two of the factors that influence consumer behavior (identified in Chapter 5) that you believe will have the most impact on the exercise market and describe why you believe each applies. Those factors are: Economic Needs, Psychological Variables, Social Influences, Culture & Ethnicity, and Purchase Situation

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