Question: Before its production, LEGO Group marketing managers might develop a _ _ _ _ _ _ _ _ for an innovative MINDSTORMS EV 3 robot

Before its production, LEGO Group marketing managers might develop a ________ for an innovative MINDSTORMSEV3 robot that uses a color sensor, responds to voice commands, or uses GPS navigation software.
Question 2 options:
1)
virtual concept
2)
product substitute
3)
product hypothesis
4)
new-feature matrices
5)
new-product concept

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