Question: Before making a purchase, David feels it s his responsibility to conduct an extensive search. Sherrie , his wife, has a different attitude about responsibility.

Before making a purchase, David feels its his responsibility to conduct an extensive search.Sherrie, his wife, has a different attitude about responsibility.When Sherrie needs to make a decision, her favorite phrase is Whatever.In marketing terms, David has a(n)_________ and Sherrie has a(n)___________.

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