Before making a recommendation. you consider the profiles for the three segments:

Generation X $($Gen X$)$ consists of those $66$ milion Americans born between $1965$ and $1980.$ Gen X tends

to be less materialistic than other cohorts, valuing experiences over possessions. Gen X parents often

put family first over career and other pursuits. Of the recent generational cohorts, Gen Xis the most

skeptical about marketing, but does tend to become very brend loyal over time.

Millennials $($Generation Y or Gen Y consists of those $75$ millon Amerians bom between $1981$ and $1996.$

Millennials view digitel technology as a fundemental part of life since they are the first generation to

grow up with computers, mobile phones, and sociel medla. Milennisis tend to be more frugal.

Connected, and impatient than other cohorts Milennials look for authenticity and value from marketens

and brands.

Generation Z $($Gen Z$)$ consists of those $80$ million Ameriwns born beween $1987$ and $2012.$ These

consumers take WiF, smartphones, and digitl media for granted since they heve never known life

without digtal connectiviy. Gen Z blends the online and ofilne worlas seamlesty in both ther social

and their consumer worlas. Like the youth generetions before them. Cen $Z$ tends to be fitke and not

brend loyel.

Given the profles of the three generstionti cohorts, whin cohort do you recommend tergeting?

Select an gption from the choices belowand cldak shbmith

Cencration $x$

Milemnis $($Generetion yI

Eenertion $2$