Before the Internet, angry customer could write letters, or make phones calls, but their individual power to
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Before the Internet, angry customer could write letters, or make phones calls, but their individual power to find satisfaction or bring about a change was relative weak. Now, disgruntled consumers can create a website or upload a video bashing a product or service, and their efforts can be instantly seen by millions of people. Though many companies monitor the Internet and try to respond to such postings quickly, power has clearly shifted to consumer.
Post an argument for or against the following statement: “Social networking has given power to the consumer that benefits society and creates socially responsible corporations.
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OM6 operations supply chain management
ISBN: 978-1305664791
6th edition
Authors: David Alan Collier, James R. Evans
Posted Date: