Begin by selecting a $30$ or $60$ second commercial from this year's $(2024)$ Super Bowl. The ads can be easily searched so you can have a complete listing and view the commercials.

Once you've selected a commercial, I$\text{'}$d like you to critique it$.$ Again, you're doing this in 'marketing terms' and relating it to best practices, not just your opinion.

Name the advertiser and the commercial.

Whom do you believe is the target market for the commercial? $($While Super Bowl commercials cover a broad group of consumers, "everybody in the world who's watching the Super Bowl" is not a good answer.$)$ You can do a little online research on this quickly.

Confirm your response to question $2$ with a quick detail of what do the people in the ad look like $($young$/$old$,$ etc.$).$ Normally, commercials picture people from the advertisers' general target audience.

What is the "Big Idea" $($creative concept$)?$

Does the ad follow more of a 'rational' or 'emotional' format?

What is it most working to accomplish $-$ inform, persuade, or remind? Briefly explain your response.

Your overall assessment. Do you think the commercial was well done from a marketing standpoint and likely or not likely to have accomplished what the marketer was striving for?