Begin this exercise by considering some industries in which you would consider starting a new venture. Consider your own personal strengths and weaknesses when choosing potential industries or business models. Select an industry and a business model for your fictional start-up and then research the industry further using the general web. be sure think like an entrepreneur who is considering entering this industry and is beginning the process of writing a business plan and a marketing plan.

Develop a working outline of a business plan and a marketing plan for your fictional start-up. Present the findings here in this forum. In your presentation of your plan, consider the following:

1. Provide a brief overview of the industry you have selected and why you selected this particular industry. What personal strengths make this the best choice for you?