Question: Behavior Training Problem recognition Information search Alte ive evaluation Purchase decision Post - purchase behaviour For the backpack buyer, note the importance of each of

Behavior Training

Problem recognition

Information search

Alte ive evaluation

Purchase decision

Post

-

purchase behaviour

For the backpack buyer, note the importance of each of the five main characteristics under PREFERENCES and consider each in terms of the five steps. Why are CAPACITY and WATERPROOF the most influential preferences in buyer behavior for the Outdoor Enthusiast?

Outdoor Enthusiasts typically hike or camp for more than a day, so they need a big backpack that can handle a lot of wear and tear.

Outdoor Enthusiasts are spending a lot of money for a good backpack, so it needs to be waterproof in addition to being big enough to carry everything they need.

Outdoor Enthusiasts would need a backpack that can handle the elements since they are likely hiking or camping for more than a day.

Behavior Training Problem recognition Information search Alte ive evaluation Purchase decision

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