Question: behavioral processes (a) How a large and well-established brand (e.g. Coke) can continue to grow in markets? Select one alternative: 1- enhancing purchase frequency 2-

behavioral processes (a)

How a large and well-established brand (e.g. Coke) can continue to grow in markets?

Select one alternative:

1- enhancing purchase frequency

2- increasing purchase penetration

3- creating new brands

4- exploiting co-branding strategies

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