Question: Behavioral targeting uses the individual browsing behavior to select advertisement to display to that individual Select one: True False Discuss the generic purchasing-decision model. Rubric:

Behavioral targeting uses the individual browsing behavior to select advertisement to display to that individual Select one: True False Discuss the generic purchasing-decision model. Rubric: 01 marks for each. Total 05 marks. Explain not just points. Deduction of marks might be applied in case of lack of explanation or clarity. Discuss the players in the consumer decision process. Rubric: 01 marks for each. Total 05 marks. Explain not just points. Deduction of marks might be applied in case of lack of explanation or clarity. Cookies collect the activities of a given user online. Select one: True False Interactive marketing is online marketing where marketers and advertisers interact directly. Select one: True False Spyware gathers user information over the internet with the user's knowledge. Select one: True False Explain what are the differences between customer loyalty and trust in E- Commerce Rubric: 02 marks for each. Total 04 marks. Deduction of marks might be applied in case of lack of explanation or clarity. 7 A B I UN

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