Belindas Lawn Service runs a radio ad during a slot that has 7,500 listeners. It costs her
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Question:
Belinda’s Lawn Service runs a radio ad during a slot that has 7,500 listeners. It costs her $1295. She anticipates an acquisition rate of 2.5%. She offers a special price for the first lawn mowing that will net her only $8. She expects the CLV of acquired customers to be $335.
1. Now assume she has a third option: run the ad in the middle of the night. The ad would only reach 1,000 customers, it would cost her $179, and her acquisition rate would be 0.35%. What would this PLV be?
2. Which of these three options has the lowest break even acquisition rate?
3. What is the average acquisition cost for #6?
4. What is it for #9?
Related Book For
Accounting for Decision Making and Control
ISBN: 978-0078025747
8th edition
Authors: Jerold Zimmerman
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