Question: Below are the alternates for the Core issues; what are the pros and cons of these alternatives for Equal Exchange. 1. Better governance: Deployment of

Below are the alternates for the Core issues; what are the pros and cons of these alternatives for Equal Exchange.

1. Better governance: Deployment of corporate structure under a CEO.

2. Widening the distribution network with proper supply chain management. Promotional activity to back it up(like Amul structure)

3. Proper segmentation of the product, through marketing research for targetting and positioning.

4. Control on the financial management activities. Deployment of ERP system.

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