Question: Below are two different advertisements from Jolt fast - chargers, which are chargers for electric vehicles. These ads are on their own charging stations, and
Below are two different advertisements from Jolt fastchargers, which are chargers for electric vehicles. These ads are on their own charging stations, and are part of a partnership with Polestar, an electric vehicle brand.
The first ad is showing you can do a round trip to Jervis Bay in one charge
The second ad is showing a quote I think the myth that EVs are only meant for cities needs to be busted It is a showing a man with the electric car posing on the coast line of Kangaroo Island.
Of the three types of benefits, which types of benefits is each one communicating most strongly? How do you know? Discuss how the ads each communicate their respective benefits.
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