Below are two different advertisements from Jolt fast$-$chargers, which are chargers for electric vehicles. These ads are on their own charging stations, and are part of a partnership with Polestar, an electric vehicle brand.

Of the three types of benefits, which type$($s$)$ of benefit$($s$)$ is each one communicating most strongly? How do you know? Discuss how the ads each communicate their respective benefits, based on what you learned in this unit.

If Jolt and Polestar wanted to make a third ad in this campaign using a different type of benefit, based on the messages and benefits communicated in these two ads, indicate what benefit that should be and how you would communicate that benefit. In your answer, discuss both the words $($ad copy$)$ and imagery $($ad creative$)$ that you would use to communicate this benefit effectively.