Question: Below is a case study representative of the situation a Sales Enablement Team at GLG is likely to work with on a regular basis. For
Below is a case study representative of the situation a Sales Enablement Team at GLG is likely to work with on a regular basis. For this exercise, we will evaluate your
resourcefulness, skills technical and communication and thoughtfulness in support of positioning GLGs capabilities to prospective clients: Use all resources at your disposal to research the target prospect and prepare a short presentation, customized to the prospect and their anticipated specific areas of interestand or GLGs capabilities
Demonstrate familiarity with PPT creativity with messagingvisualization and organization of content covered in the presentation
Prepare to discuss your approach and what questions you might typically ask your sales counterpart in advance of preparing the material
The GLG sales team has secured a pitch with a large Private Equity prospect, Temasek. There is a presentation next week to introduce them to GLGs capabilities, especially in thePrivate Equity space and how we would envision supporting the Temasek team.
You are required to prepare a short ~ slide presentation tailored to the prospect, highlighting the following:
GLGs value proposition for Private Equity firms the prospect
Relevant products
Experience capabilities of GLG in PE space
List of contacts from the prospect who are most likely to be the economic buyers of GLGs services
Any other details you see fit to support GLGs credentials
Feel free to use all publicly available information sources including company websites, annual reports, published company and market reports, general internet etc., in your
research.
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