Question: below is a competitive profile matrix constructed using United airlines as the main company following Southwest airlines as Competitor 1 and Delta Airlines as competitor

below is a competitive profile matrix constructed using United airlines as the main company following Southwest airlines as Competitor 1 and Delta Airlines as competitor 2. Please explain in full detail why the factors below were given those weighted scores. Explain the competitive profile matrix in full detail. below is a competitive profile matrix constructed using United airlines as the

Competitive profile matrix: Competitive Profile Matrix (CPM) Competitor- 1 Score Critical Success Factor Weight Competitor- 2 Weighted Score 0.10 Scorel 0.1 1 3 Weighted Score 0.30 0.30 0.05 1 0.1 4 0.40 3 1 1 4 0.05 1 0.15 4 0.05 0.25 0.05 0.25 3 Product Varieties Product differentiation Location Brand Image Customer Faith Sales & Marketing After Sale Service/customer Service Employee Satisfaction Total Score 1 4 1 1 0.40 0.05 0.25 0.10 10.1 4 1 0.1 2 0.20 3.3 0.10 2.15 1

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