below is a short Huffpost blog which talks about how to use social media before, during and
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- below is a short "Huffpost" blog which talks about how to use social media before, during and after a corporate crisis. What do you think about these suggestions? Does it make sense for firms to have a game plan in place? The article talks about the "5 steps for Crisis Management using social media". What are the steps and how are they applied? Thoughts? Comments? https://www.huffpost.com/entry/5-steps-for-crisis-manage_b_1791673
- Below I a short story on a restaurant, Choptank, versus critical reviews by a food critic at the Baltimore Sun. What is going on here? Is Choptank responding correctly? How should they deal with negative press like this? What about the Sun; is what they are doing OK? Thoughts? Comments? https://www.bizjournals.com/baltimore/news/2019/11/15/choptank-vs-the-sun-heres-what-pr-pros-thinkabout.html
- Below is a short overview of "What is Mobile Marketing?" by a company called Marketo, an Adobe Company, which gives a pretty decent overview. What are the number one take aways from this article? What is the company trying to sell? Thoughts? Comments? https://www.marketo.com/mobile-marketing/
- Below is a short article from HuffPost that talks about an ad campaign that South Dakota is currently running. The tag line is, "Meth. We're on it", which they have trademarked. The ad has generated a huge amount of buzz. Some find it offensive. What do you think about this approach? How will social media play a role in this? Thoughts? Comments?https://www.huffpost.com/entry/south-dakota-meth-on-it-ad-campaign_n_5dd34bdde4b082dae812ef23
- Below is a very short article on Mobile Marketing Policy. What is it and why should marketers care? What are the primary elements of a Mobile Marketing Policy what points should be focused on in the development of these? Thoughts? Comments? https://www.tutorialspoint.com/mobile_marketing/mobile_marketing_policies.htm
- Social media have changed the way we consume news, products and, most importantly, each other. However, they are also shaping our expectations of reality, undermining our esteem and fueling obsessive social comparison. So, what can we do to make us mindful of the negative impacts of new media and begin benefiting from the very best our interconnected world has to offer? One British fashion journalist turned influencer charts her journey into the world of social media fantasy—and why she now wants to burst the bubble. Please review the attached 16 minute Ted Talk. What do you think of these comments? As marketers, do we need to be concerned? Thoughts? Comments? https://www.youtube.com/watch?v=sBeWrNgMVeM
Related Book For
Foundations of Financial Management
ISBN: 978-1259024979
10th Canadian edition
Authors: Stanley Block, Geoffrey Hirt, Bartley Danielsen, Doug Short, Michael Perretta
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