Question: Bertram ' s Beer structures its company in such a way as to encourage its most profitable older customers to remain loyal while also targeting

Bertram

'

s Beer structures its company in such a way as to encourage its most profitable older customers to remain loyal while also targeting a new generation of customers. What is

Bertram's Beer attempting to

build?

.

Share of customer

.

Customer loyalty

.

Customer equity

.

Partner relationships

.

Customer lifetime value

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