Question: point ( s ) possible Bertram's Beer structures its company in such a way as to encourage its most profitable older customers to remain loyal

point

(

)

possible

Bertram's Beer structures its company in such a way as to encourage its most profitable older customers to remain loyal while also targeting a new generation of customers. What is Bertram's Beer attempting to build?

.

Partner relationships

.

Customer loyalty

.

Share of customer

.

Customer lifetime value

.

Customer equity

point(s) possible Bertram's Beer structures its company in such a way

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