Better Life Pty Ltd is a manufacturing company that produces posture corrector back braces. Recently the company
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Question:
Better Life Pty Ltd is a manufacturing company that produces posture corrector back braces. Recently the company launched an innovative product with a unique design that has been selling extremely well in Australia. The company's CEO sought advice on expanding sales overseas to increase company revenues.
- explain the international product life cycle theory using the Better Life Pty Ltd manufacturing company example.
- explain the limitations of the international product life cycle theory.
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