Question: Bianca cannot decide between two new, different premium face moisturizer products. One claims to good for intense hydration, the other for sun protection that doesn't
Bianca cannot decide between two new, different premium face moisturizer products. One claims to good for intense hydration, the other for sun protection that doesn't feel sticky. As a marketer for either of these brands, how might you get Bianca past being stalled out in her evaluation and make a purchase decision? Encourage customers to sign up for the frequent purchaser program. Generate an awareness campaign to remind her of the product features. Encourage product trial by offering a free sample. Offer the retailer marketing support to make sure your product is more prominently displayed.Design a marketing campaign to convince consumers that your product is the better choice.
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