Big Data enables marketers to segment their audience, personalize their messaging, and optimize their campaigns for maximum impact and big data is part of digital marketing.

True False

$2.$ Equity theory focuses on individuals' perceptions of how fairly they are treated compared to others. True False

$3.$ In Maslow's hierarchy of needs theory, food, water, and self actualization are examples of physiological needs. True False

$4.$ AI is highly efficient in collecting and storing large amounts of information, predicting and controlling patterns, and automating tasks. However, it is important to consider the limitations of artificial intelligence. True False

$5.$ Although strategic management includes goal setting, it does not include designing or devising plans $($operational and tactical$)$ to meet the goals.

$6.$ True $\frac{\text{F}\text{a}\text{l}\text{s}\text{e}}{6.}$ Communication and education are used when users or others who may resist implementation need no solid information about the change.

True

$7.$ Strategy formulation may include assessment of both the external and the internal environments.

True False

$8.$ Netflix, Airbnb, Amazon, Wikipedia, our first smart phone or first personal computer are all examples of disruptive innovations in its definition but Uber is not $($as it did not create a new market$).$

True $\frac{\text{F}\text{a}\text{l}\text{s}\text{e}}{9.\text{A}\text{s}\text{t}\text{a}\text{k}\text{e}\text{h}\text{o}\text{l}\text{d}\text{e}\text{r}-is\text{a}\text{n}\text{y}\text{g}\text{r}\text{o}\text{u}\text{p}\text{w}\text{i}\text{t}\text{h}\text{i}\text{n}or\text{o}\text{u}\text{t}\text{s}\text{i}\text{d}\text{e}\text{t}\text{h}\text{e}\text{o}\text{r}\text{g}\text{a}\text{n}\text{i}\text{z}\text{a}\text{t}\text{i}\text{o}\text{n}\text{t}\text{h}\text{a}\text{t}\text{h}\text{a}\text{s}\text{a}\text{s}\text{t}\text{a}\text{k}\text{e}in\text{t}\text{h}\text{e}\text{o}\text{r}\text{g}\text{a}\text{n}\text{i}\text{z}\text{a}\text{t}\text{i}\text{o}\text{n}\text{'}\text{s}\text{p}\text{e}\text{r}\text{f}\text{o}\text{r}\text{m}\text{a}\text{n}\text{c}\text{e}\text{.}\text{T}\text{h}\text{e}\text{y}}$ include employees, customers, owners, creditors, suppliers, investors, the government, the community, and specialinterest groups.

True False

$10.$ Human resource planning is no longer necessary since unemployment is so low.

True $\_\_$False