Question: Big Data has been defined by Oxford Languages as extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially

Big Data has been defined by Oxford Languages as "extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions." How is Big Data being used in online marketing and by whom? Provide several specific examples and their corresponding competitive edges. Discuss potential negative impacts to consumers.

500-700 words, including citations and references. Thank you!

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