Big Data involves a highly advanced method of electronically collecting, organizing, analyzing, and applying exorbitant amounts of both structured and unstructured data used for measuring human behavioral trends. Big Data is the norm in today$$s innovative global market in which organizations synthesize sets of data as part of the process of designing strategic goals.

Complex computerized systems process and extract information from trillions of data set reflecting human interactivity patterns that play a pivotal role in different business applications. Businesses want to know what consumers are thinking and Big Data is an effective way of providing the answer. Identify an example of a Big Data set and describe how pet box subscription eCommerce store can use the information as part of its marketing platform.