Question: BinLadin Real estate Development Case study You have been selected as a marketing head for BinLadin Real estate Development. Kindly, fill the following forms to

BinLadin Real estate Development

Case study

You have been selected as a marketing head for BinLadin Real estate Development. Kindly, fill the following forms to build up your Marketing Plan.

Strategic Marketing
Positioning according to: USP Target Segment Description Segmentation according to: Product
Marketing Mix tactical marketing
product
price
Distribution Channels
Integrated Marketing Communications Tactics 4 points each
Advertising
Sales Promotion
Public Relations
Direct Sales
Alliance
Loyalty Programs

planning for the campaign
IMC Target Segment Mission Message Media Monetary/ Budget Time Frame

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