Question: Marketing Module Project Model (1) Indomie Case Study You have been selected as a marketing head for Indomie. Kindly, fill the following forms to build

Marketing Module Project

Model (1)

Indomie Case Study

You have been selected as a marketing head for Indomie. Kindly, fill the following forms to build up your Marketing Plan.

Strategic Marketing

Positioning according to:

USP

Target Segment Description

Segmentation according to:

Product

Tactical Marketing

Marketing Mix

Product

Price

Distribution Channels

Tactics

Integrated Marketing Communications

Advertising

Sales Promotion

Public Relations

Direct Sales

Alliance

Loyalty Programs

planning for the campaign

IMC

Target Segment

Mission

Message

Media

Monetary/ Budget

Time Frame

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