Question: Black & Decker uses e strategy to reach the do - it - yourself market with the Black & Decker brand name and the professional

Black & Decker uses e strategy to reach the do-it-yourself market with the Black & Decker brand name and the professional construction market with the DeWalt brand name.
segmentation branding
multiproduct branding
product differentiation branding
multibranding
private branding
Black & Decker uses e strategy to reach the do-it-yourself market

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