Develop operational strategy for your business opportunity based on the following competitive strategy: Competitive strategy is about
Question:
Develop operational strategy for your business opportunity based on the following competitive strategy:
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value. Operations strategy is concerned with setting broad policies and plans for using the resources of a firm to best support its long-term competitive strategy. An operations strategy involves decisions that relate to the design of a process and the infrastructure needed to support the process.
Use the following major competitive dimensions that form the competitive position of a company:
Cost- “makes it cheap”
Product quality and reliability- “make it good”
Delivery speed – “make it fast”
Delivery reliability- “delivers it when promised”
Coping with changes in demand- “change its volume”
Flexibility and new product introduction speed- “change it”
Other product-specific criteria- “support it”
Technical liaison and support
Systems analysis and design in a changing world
ISBN: 978-1423902287
5th edition
Authors: John W. Satzinger, Robert B. Jackson, Stephen D. Burd