Question: ( Blank ) involves a process of defining the marketing mix variables so that the target customers have a clear, distinctive, desirable understanding of what

(

Blank

)

involves a process of defining the marketing mix variables so that the target customers have a clear, distinctive, desirable understanding of what the product does or represents in comparison with competing products. a

.

market positioning b

.

none of the above c

.

concentrated marketing d

.

respsonsive marketing

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