Blind taste tests in the 1980s showed that most coke drinkers preferred a cola that was sweeter than the current product. When coca cola attempted to make its product sweeter, brand loyal customers revolted and demanded the old product be returned. Explain how coca cola marketers could have used the principles of psychophysics to introduce the new coke without creating these problems.

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Heres how CocaCola could have employed principles of psychophysics to avoid the backlash 1 Gradual C... View the full answer