Blue Dot was founded to fill a void in the United States furniture market $-$ high$-$quality, well$-$crafted furniture that is affordable. To simultaneously achieve the goals of affordability and high quality, Blue Dot relies on several key operating principles. Each Blue Dot product is expected to: rely on a smart design composed of two components, be super simple to make, use straight forward materials, use straightforward manufacturing processes, pack flat, ship efficiently, be easy and intuitive to put together, and be attractive and interesting. These facts suggest that Blue Dot has decided to pursue which one of the following strategies?