Blue Dot was founded to fill a void in the United States furniture market $-$ high$-$quality, well$-$crafted furniture that is affordable. To simultaneously achieve the goals of affordability and high quality, Blue Dot relies on several key operating principles. Each Blue Dot product is expected to: rely on a smart design composed of two components, be super simple to make, use straight forward materials, use straightforward manufacturing processes, pack flat, ship efficiently, be easy and intuitive to put together, and be attractive and interesting. These facts suggest that Blue Dot has decided to pursue which one of the following strategies?

a$.$ According to Porter's Strategies, Blue Dot is pursuing a differentiation strategy.

b$.$ According to the Treacy and Wiersema Strategies, Blue Dot is pursuing a customer intimacy strategy.

c$.$ According to Ansoff's Product$-$Market Growth Matrix, Blue Dot is pursuing a market penetration strategy.

d$.$ According to the BCG Strategic Matrix, Blue Dot's brand is a question mark.