BMGT $364$ Project $1($Week $3)-$ Planning and the SWOT Analysis

Project $1$ is due on the last day of class Week $3,$ Tuesday, at $11$:$59$ p$.$m$.,$ eastern time.

Purpose

The purpose of this project is to introduce you to the planning process and to complete a SWOT analysis to determine a company$$s strengths, weaknesses, opportunities, and threats. Using the information gathered to complete the SWOT, you will begin to build a Strategic Plan identifying and discussing the company$$s goals and objectives.

Outcome Met by Completing This Assignment

Employ effective planning processes to develop strategies, goals, and objectives to enhance organizational performance and sustainability.

Instructions and Case Background

Note: Before starting work on Project I, you must carefully read the Project $1$ rubric.

You are requested to complete Project $1$ in the role of a recent business degree graduate, newly hired by Silver Airways. Your manager has requested your assistance in conducting a SWOT analysis and developing the goals and objectives for a strategic plan. The strategic plan is necessitated by Silver Airways' CEO requesting an assessment of the airline$$s ability to continue to grow and the subsequent steps it needs to take to make that happen.

You will use the course materials for Weeks $13$ and your research findings based on Silver Airways' links below. This information will allow you to analyze the current state of Silver Airways to determine its strengths, weaknesses, opportunities, and threats.

You will complete a SWOT table identifying the strengths, weaknesses, opportunities, and threats you identified for Silver Airlines. Based on your SWOT table, you will then develop and explain your goals and their related objectives.

Your manager has informed you of the following facts: Florida$-$based Silver Airways recently announced its acquisition of Seaborne Airlines, headquartered in Puerto Rico. Expanding its flight routes within the Caribbean makes the company the highest$-$volume airline to the Bahamas and the Caribbean. In addition to its Bahamas and Caribbean flights, Silver Airways serves the southeast and a few northeast states.

Your manager has provided you with the links found below and indicated that route expansion, a new fleet of aircraft, and the acquisition of Seaborne Airlines should be considerations in your analysis. Of course, the focus of your analysis is Silver Airways and not Seaborne Airlines.

Your analysis, SWOT table, goals, and objectives must be supported by a logical and well$-$reasoned evaluation of the facts ascertained from the course materials and links provided.

Research Links

Silver Airways

Seaborne Airlines

Silver Airways$-$Seaborne Airways Acquisition

Silver Airways Announces Major Strategic Growth Developments and New Leadership

You may do additional research related to Silver Airways to enhance your SWOT analysis, SWOT Table, and goals and objectives.

Note: Your report must be based on the results of your own research. This means that you will research and draw your own conclusions, which must be supported by your independent research and the course materials. You are precluded from using any existing SWOT analysis, SWOT Table, and goals and objectives ascertained from anyone else's source material $($e$.$g$.,$ internet sites, for$-$pay websites, existing documents, video resources, and the like$).$ You MUST do your own analysis.

How to Set Up the Paper

Create a Word or Rich Text Format $($RTF$)$ document that is double$-$spaced. Use $12-$point font. The final product will be $5-6$ pages in length, excluding the title and reference pages. Write clearly and concisely.

Create an APA$-$compliant title page that provides the paper's title, date, name, course number, section number, and instructor's name.

Use all of the following centered Bolded and left$-$justified Bolded headings in the same order they appear in completing your project.

Introduction

Write an Introduction paragraph. The introduction paragraph is the first paragraph of the paper and will describe to the reader the intent of the paper, explaining the main points covered in the paper. This intent should be understood before reading the remainder of the paper so the reader knows exactly what is being covered in the paper. The introduction is often written after the paper is completed. $($Use in$-$text citations as required.$)$

SWOT Table

Using the research from the websites provided and any additional research, complete a SWOT Table for Silver Airways using the format below.

Provide a minimum of three strengths, three weaknesses, three opportunities, and three threats $($or more$).$ See the grading rubric for specifics and further guidance.

Provide an in$-$text citation for each item presented in the SWOT Table.

Strengths

Weaknesses

Opportunities

Threats