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Question $1$ of $4$

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The board of directors was pleased with your summary of Vineyard Vines' current marketing activities. As they make plans to grow the business, they want your recommendations for changes to their marketing mix that might enhance profits.

For Product Strategy:

Option #$1$: Introduce a line of pet accessories: in particular, dog coats and sweaters. The items would be made of premium wool in colors that match the firm's most popular clothing styles.

Option #$2$: But a local manufacturer of prestige cookware has made a product partnership offer. That company has expressed interest in creating a line of Vineyard Vines pots and pans that would appeal to older, more traditional consumers.

Which option should you recomm nend?

a$.$ Option #$1$

b$.$ Option #$2$